Seems like a
simple enough question yet time and time again we get bogged
down in the more complex issues surrounding marketing today.
The truth of the
matter is that it doesn't have to so difficult - unless you
enjoy spending great amounts of time on the redundant
Look at the
Wheel of Value image above. Like the message, "It
won't sell if you
don't tell.", is is simple and clear. To effectively market
your goods and services:
- you need to
understand your prospective client's needs
- communicate to
those prospects that you can meet those or exceed those
- with integrity
- and that you
too desire a relationship that is mutually beneficial
- build trust
from the moment they click into your site
- meeting them in
the middle of the chart
simple?" It shouldn't, because that should be the core
behind your business practices as well.
And it all starts with clear, concise copy writing
Tell your prospective clients 'what's in it for them'
Whether you are a rental property owner or a widget
manufacturer you have a story to tell. If you write your
copy in a client centered fashion they will appreciate your
efforts and seek further contact with you.
write your copy with the
target audience in mind
do it with integrity & demonstrate your reliability (ex.
keep it simple - avoid 'techno babble' (unless you're
purposefully marketing 'techno gadgets' to 'techno geeks')
use your website to 'show and tell' the value of choosing
and remember - it is all about their needs... not yours
Get the 'head nod effect' with complete and comprehensive
all visitors to sites are driven away
incomplete content Forrester Research.
You want your prospective clients to view your site and feel
as though they know you and even more importantly - that you
know them and you understand their needs.
This is what I call the 'head nod effect' and there is no
simpler way to illustrate it than to ask you to recall your
last online search for a product, service or information.
You typed in a search word or phrase and the first ten
results matching your phrase were displayed in front of you.
Then you began clicking through the various links and you
entered and exited the multitudes of sites until you found
the site that answered your questions and made you nod your
head in approval - the "Marketing Winner".
How did they do it? Simple - Good Copy Writing combined with
good Organic Search Engine Optimization by their web
What are you waiting for? Let's start writing or re-writing
your website today and get you connected to your prospective
clients with effective internet marketing based on good copy