everyone (except yours truly*) is scrambling to make money selling books,
e-books and ezine articles that promise to unlock the
secrets of internet marketing today.
The process is
Do a search for,
secrets of internet marketing"
Choose from the
nearly 7 Million results that Google finds in less than a
1/4 of a second touting titles like, "The Answers To All
Your Questions" and "The Secrets of Internet Marketing"
Send someone a
check for $XX.XX
And then wait
anxiously by the mailbox for the one secret of successful
I am here to help
you. I am about to tell you THE TRUTH BEHIND THE SECRET OF
INTERNET MARKETING. So, without further adieu... here it is:
THERE IS ONLY ONE THING YOU NEED TO
KNOW CONCERNING THE SECRET OF INTERNET MARKETING
There is no ONE
SECRET OF INTERNET MARKETING.
And anybody who
tells you there is one golden secret has probably only slightly evolved from
the snake oil salesperson that profited from the mysteries
of the 'hard to grasp' many decades ago.
First, let me reassure
you that you are probably not slow on the uptake when it
comes to internet marketing. It is relatively new and it is
evolving and changing daily as internet consumers,
technologies and the search engines themselves change.
marketing is in its infancy there are many aspects that fall
into the 'gray areas of the unknown' and that is where many
are trying to capitalize by offering to sell you 'the secret keys to
unlock the doors'.
Why do we bite?
The same reason generations before us did - we're looking
for an easy way to make money and when someone offers what
appears to be a "compelling", "authoritative" and plausible
explanation of the unknown we tend to want to trust them as
they invite us to join them on this great upward journey
Maybe I was
unkind in using the 'snake oil salesperson' describer - that
would infer that the wares they offer are completely
useless. Giving them the benefit of the doubt - some
of what they offer may be useful.
To be clear - there are, in fact, certain well guarded approaches to
Search Engine Optimization and Internet Marketing that have
proven themselves as "tried and true". And without revealing
our secrets of past/present/future successes we can share
these simple truths with you:
know your market - target
write your copy with the
target audience in mind
do it with integrity & demonstrate your reliability (ex.
use only accepted 'white hat' organic search engine
use your website to 'show and tell' the value of choosing
and remember - it is all about their needs... not yours
and - as you've heard me say many times in the past...
Get the 'head nod effect' with complete and comprehensive
all visitors to sites are driven away
incomplete content Forrester Research.