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Do you remember
reading stories to your children?
Their eyes would fill
with wonder and their imaginations would paint vivid pictures as
we read the story to them page-by-page, step by step. Pause to
turn the page and the child would inquire, "Then what happens?"
Your website should
generate that same intrigue to your visitors. Your content
should be updated regularly to keep the site current and
'sticky' so visitors will desire to ask, "Then what happens?"
How sticky is your site?
Regardless of whom you hired to be your developer - discuss
ongoing site maintenance and updates and keep you content fresh.
It will keep your visitors interested and pay huge long-term
dividends with the search engines.
And, if your company
isn't tuning and optimizing newly updated pages for the search engines you are
probably leaving a lot of leads and prospects to your
competitors. Turn the page in your story and keep your
visitors tuned in.
Using Only Approved White Hat Tactics
Local Searches - Are You
Missing Local Customers?
can't stress this enough - In May of 2003 we wrote, "Local Searches are
the untapped resource to drive local customers to your
business." And in October of 2003 Google debuted their
local search and launched local pay-per-click
Local Search Marketing provides you, the business owner,
with the most targeted and cost effective customer
Your prospective customers are searching more frequently for
businesses and services just like yours on the Internet.
Studies show that these customers have a serious buying
As a local business you need to figure out how to cost
effectively reach out to these customers and start the
business relationship. You need to do this even if you don't
have a web site yet!
The Internet has changed the way that customers are looking
for your business. 11 pound phonebooks are a thing of the
past and while people are still letting their fingers do the
walking - it's on a computer keyboard.
Face it - even cell phone users are performing searches for
goods and services on the fly - It is time to adapt our
Optimize your site for
Effective copy writing is the first step to
promoting your web site in your internet marketing
We have recognized an increasing trend in search engine
behavior that will one day change the way web pages are
written and developed. Pages that used to rely heavily on
keywords and metatags to lure traffic will soon become a
thing of the past.
Trust me on this one as I go on the record to say that soon,
the search engines will look at and
review the written copy of the page to determine the page
relevance and value to the search query.
When this happens - Effective SEO will become what we have
been encouraging since day one. Always write for your
clients first - Content is Crucial and Content is King.
The Kelsey research group published these statistics and
of households use the Internet as an information source when
Approximately 45% of local searches had a buying intent.
percentage of respondents who used yellow page directories
decreased from 75% to 62%. (If you have a yellow page ad, it
is time to consider buying a smaller ad and shifting your
marketing dollars to the Internet.)
local business owners you need to take action now. You need
to keep your existing customers, and gain new customers, so
you need to be found where they are searching. Local Search
Marketing is where your future clients and customers will
So where do you start?
Well, go back to the first paragraph of this article and
you'll notice that Local Searches are now over two years
old. It is still free to modify your listings with:
These complimentary features of local search and a little
initiative on your part and you'll be well on your way.
Write for Your Prospective
BusinessLaw.gov has been incorporated into Business.gov.
Before launching your business, be sure to check on specific
laws and regulations in your area.
A wealth of FREE information, regulations and forms for
Small Business Owners every where.
Small Business and Self-Employed One-Stop Resource.
"Why do you compress images from their original size
before putting them on a website?" Prospective Customer -
Alfred, New York
Short answer is,
The majority of
rural surfers on the internet still use dial-up. It's not
that they can't afford high-speed DSL/Cable - it simply
isn't available in their area.
This being the
case we want to make the pages load as quickly as possible
to avoid discouraging potential customers.
If you remember
the days of dial-up yourself - you can well remember how
frustrating it was to watch a page load in slow motion.
image files is the first step in keeping the load times
All the best,
offer two great FREE Whitepapers for you to download and
employ as brainstorming tools. You can get your FREE Web
Site Planner and Getting Started Guide from
DavidWilliams.Biz on our
Free Whitepapers Page
And I would be
remiss if I didn't at least extend you an offer to serve as
both your Web Developer
Firm. If I've already put this much thought
into it - imagine how hard I would work for you if I was
Thanks Again for
(recent articles only - older issues have been removed)
Check out Dave's actual client
case studies to view quantifiable results achieved by David Williams
for his SEO clients.
To ask David Williams
David Williams - Affordable Web Design | Professional Web