Ethical Organic SEO | Organic Search Engine Optimization

April thru June 2007

In this Issue

Natural SEO & Organic SEO Professional:  What is Organic SEO & Natural SEO?

Google Universal:
Google Universal Search Model

Dynamic Pages vs. Static Pages:  Good Ole' Organic SEO

First Things First:
Writing Effective Copy for your Audience is the first step in Internet Marketing and SEO

Small Business Resources:
Resources for Small Businesses and Entrepreneurs

Readers' Corner:
Feedback, Ideas, Questions & Answers and more...

Past Articles:
Small Biz News Archives

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Here is your FREE quarterly issue of SmallBizNews - a brief and informative Internet Marketing Newsletter offering up to date tips and trends for effectively marketing your Small Business on the Internet. To manage your SmallBizNews Newsletters, ask questions or change your subscription status simply see the subscription details at the bottom of this email.

Be sure to check out past issues of SmallBizNews for other Internet Marketing ideas as well. We invite your ideas, comments and suggestions. We changed our format to a quarterly newsletter in the Spring of 2006 due to time constraints. We hope you will continue to find SmallBizNews an informative resource for your internet marketing efforts.

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Natural SEO & Organic SEO Professional

What is Organic SEO & Natural SEO

April 24, 2007


In the interest of being brief (a.k.a. - I'm behind elsewhere in my work) I will provide a few brief definitions of Organic SE and Natural SEO.


Natural SEO & Organic SEO (Search Engine Optimization) and Search Engine Marketing (SEM)


Despite the fact that many SEO firms gear themselves to PPC ads for their clients ~ the truth is - these activities have nothing to do with Natural SEO, Organic SEO and Increased Placement (rank) in Natural / Organic SERPs.


Natural SEO & Organic SEO can be simply defined as: Planting Natural Seeds for Natural Growth and Increased Placement in Natural Search Engine Results without the use of Pay Per Click (PPC) Ads.


To be found in the field... you must first plant the seed. Natural & Organic SEO seeds by David Williams. Natural & Organic SEO Professional.

High ranking Natural listings in the search engines (top placement in the search engines) are merit based and earned by deploying Ethical Organic SEO tactics thereby creating Search Engine Friendly web pages. It has nothing to do with pay-per-click ads.


Google (and the other search engines) strive constantly to improve their SERPs in order to give you the most relevant and reputable results for your search queries at the top left side of the SERPs ranked in descending order.


If you want to earn a high placement in the natural listings you need to be considered one of the most relevant and reputable sites for your desired keywords, long-tail keywords and topics. There are no short cuts - it takes hard work.


Bottom line is - if you want to achieve High Natural | Organic Listings in the search engines = roll up your sleeves and plant natural |organic SEO seeds and set about the tasks of pruning, weeding and fertilizing using only Ethical Organic SEO & Natural SEO Practices with firm roots in Organic SEO ground.


Call me today for a Natural SEO & Organic SEO assistance. (607) 276-2223 or email me at:

Google Unveils Universal Search - A New Way of Searching

May 21, 2007

Google Universal Search

Google unveiled its latest search enhancement, appropriately titled "Universal Search".

Google's Universal Search will change the landscape of SERPs forever by integrating all of its various search verticals into one search engine results page. From here forward if you enter a search query, relevant results from Google Maps, Google Images, Google Video, Google Blog Search, Google News and the other search categories will start appearing above the main web results.

In keeping with Google's ongoing efforts to deliver the most relevant and reputable results to searchers - from a searcher's view point this is big news because these results make the main search engine results page more intuitive and user-centric.


Universal Search makes it possible to navigate to different pages to find "all" relevant content about a particular query. Whether you're looking for a local business, or trying to uncover a new video, all of these searches can be performed from the one "Universal" place.

If I were a betting man I would put money on the other top search engines deploying similar tactics in the near future. Hats off to Google again! Now lets get to the task of creating search engine friendly pages with other search engine verticals in mind to take advantage of these opportunities for increased exposure that Universal Search offers!



Dynamic vs. Static Web Development

David Williams Certified Organic SEO |  Search Engine Optimization

Good Ole' Organic SEO


Here we go again... revisiting an all too familiar argument among developers and SEO Professionals - and the debate continues.


But, since it is still worthy of discussion I will venture into the topic of Dynamically Generated Pages vs. Static Pages as it relates to Organic Search Engine Optimization.


Dynamic Web Pages

Most dynamic web pages are generated in response to queries run against databases within the website. When a visitor comes to your website and looks for 'peanut butter and raspberry jam sandwiches', it is this database that supplies the response by building the page from a specified template and returning the results from the database that match the variables in the query.


Certified Organic SEO



While the search engines are getting better at reading them, dynamic pages are created on the fly with technology such as ASP, Cold Fusion, Perl and the like. These pages function well for users who visit the site, but they don't work well for search engine crawlers (spiders).

Why? Because dynamically generated pages don't actually exist until a user selects the variable (s) that generate them. A search engine spider can't select variables, so the pages don't get generated properly -– and therefore can’t be indexed as easily as static pages.


The biggest problem is that search engine crawlers such as GoogleBot cannot always read the entire dynamic database of URLs, which either contain a query string (?) or other database characters (#&*!%) known to be search engine spider (crawler) traps. Because search engine crawlers have problems reading deep into a dynamic database, they’ve been programmed to detect and ignore many dynamic URLs.


Static Web Pages


In contrast, static web pages with static URL's in their navigation hierarchy tend to fare much better.


Why? Because there is a real page with real content linked via real hyperlinks that make it simple for search engine spiders to crawl the site in its entirety.


Again, as Google (Yahoo!, MSN/Live) endeavor to return the most relevant results possible in their SERP's. It only makes sense that their means of delivering the most relevant possible results in their Search Engine Results Pages (SERPs) are based upon the data collected by the search engine spiders.


Content Management Systems (CMS) are great for reducing steps for employees - but at what price to your ranking in the search engines?


Want Good Ole' Fashioned Search Engine Friendly Results? Roll up your sleeves and do some Good Ole' Fashioned Organic SEO on Static Web Pages.


The answer is clear - Ethical Organic SEO (Search Engine Optimization) and Organic Web Design


Google's suggestions for Quality Web Pages fall under three basic criteria:

1. Provide relevant and substantial content

2. Treat a user's personal information responsibly

3. Develop an easily navigable site

Seems like good guidelines to me :) If you desire ethical web design & development and approved Organic Search Engine Optimization...


David Williams Provides

Ethical Organic Search Engine Optimization and Web Design


Organic SEO Professional Using Only Approved White Hat Tactics

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Writing Effective Copy

Effective copy writing is the first step to promoting your web site in your internet marketing endeavors.


We have recognized an increasing trend in search engine behavior that will one day change the way web pages are written and developed. Pages that used to rely heavily on keywords and metatags to lure traffic will soon become a thing of the past.


Trust me on this one as I go on the record to say that soon, the search engines will look at and

review the written copy of the page to determine the page relevance and value to the search query.


When this happens - Effective SEO will become what we have been encouraging since day one. Always write for your clients first - Content is Crucial and Content is King.


The Kelsey research group published these statistics and trends:


  • 74% of households use the Internet as an information source when shopping locally.

  • Approximately 45% of local searches had a buying intent.

  • The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)

Writing Effective Copy for Your Clients

As local business owners you need to take action now. You need to keep your existing customers, and gain new customers, so you need to be found where they are searching. Local Search Marketing is where your future clients and customers will come from.

So where do you start?


Well, go back to the first paragraph of this article and you'll notice that Local Searches are now over two years old. It is still free to modify your listings with:

  • Google Local

  • Yahoo Local

  • and so on...


These complimentary features of local search and a little initiative on your part and you'll be well on your way.


Write for Your Prospective Clients First
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Small Business Resources

David Williams is proud to be a small business owner in the United States


Small Businesses in the United States

(defined as independent businesses with fewer than 500 employees):


  • Represent 99.7 percent of all employer firms.

  • Employ half of all private sector employees.

  • Pay more than 45 percent of total U.S. private payroll.

  • Have generated 60 to 80 percent of net new jobs annually
    over the last decade.

  • Create more than 50 percent of nonfarm private gross
    domestic product (GDP).

  • Supplied more than 23 percent of the total value of federal
    prime contracts in FY 2005.

  • Produce 13 to 14 times more patents per employee than
    large patenting firms. These patents are twice as likely as
    large firm patents to be among the one percent most cited.

  • Are employers of 41 percent of high tech workers (such as
    scientists, engineers, and computer workers).

  • Are 53 percent home-based and 3 percent franchises.

  • Made up 97 percent of all identified exporters and produced
    28.6 percent of the known export value in FY 2004.

Sources: U.S. Bureau of the Census; Advocacy-funded research by Joel
Popkin and Company, Jan. 2002 (see;
Federal Procurement Data System; Advocacy-funded research by CHI
Research, Inc., Feb. 2003 (see;
Bureau of Labor Statistics, Current Population Survey; U.S. Department of
Commerce, International Trade Administration.

US Small Business Administration What's New? has been incorporated into Before launching your business, be sure to check on specific laws and regulations in your area.

Small Business Administration

A wealth of FREE information, regulations and forms for Small Business Owners every where. Small Business and Self-Employed One-Stop Resource.

Readers' Corner

Google Canonicalization?

"What is a canonical url? - Sami Manhattan, New York


Dear Sami,


Canonicalization is indeed an odd word; that found its birthplace within Google.


Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages.

For example, most people would consider these the same urls:

But technically all of these urls are different. A web server could return completely different content for each of the different urls listed above.


When Google “canonicalizes” a url, they try to pick the url that seems like the best representative from that set.

For More info on the post:


All the best,



We offer two great FREE Whitepapers for you to download and employ as brainstorming tools. You can get your FREE Web Site Planner and Getting Started Guide from DavidWilliams.Biz on our Free Whitepapers Page


And I would be remiss if I didn't at least extend you an offer to serve as both your Web Developer AND SEO Firm. If I've already put this much thought into it - imagine how hard I would work for you if I was paid :)


Thanks Again for visiting us!


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