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Google's New Webmaster Guidelines
Are your web design
practices in line with Google's expectations?
June 11, 2007
Google has updated
their webmaster guidelines, in an effort to provide better
information for website owners and webmasters wanting to follow
Google's best practices in Ethical Web Design practices.
It is imperative that
all web designers, SEO's and Website Owners understand and
adhere to Google's Guidelines for Webmasters to avoid penalties
and improve natural & organic listings in Google's SERPs.
Matt Cutts announced
the updated webmaster guidelines & quality guidelines, at Danny
Sullivan's recent SMX conference in Seattle. You can check them
Call me today for a
needs assessment and estimate. (607) 276-2223 or email me at:
July 7, 2007
Rumors abound that Google may be dropping their supplemental
Matt Cutts shared:
Over time, the supplemental results are less and less
supplemental and more and more likely to show up for any
given query. As I mentioned at SMX Seattle, my personal
preference would be to drop the "Supplemental Result"
tag altogether because those results are 1) getting
fresher and fresher, and 2) starting to show up more and
more often for regular web searches.
Right on time in my opinion as a web designer and SEO. There
has been so much ado about Google's Supplemental Results
that it has created quite a stir in the world of seo since
it was launched in the fall of 2003.
Originally, the supplemental index was designed to create a
database of pages with lesser known topics or pages that
were relevant to a particular topic that may not have made
their way into Google's main index.
Even though pages in the supplemental index did in fact show
up in search results there was a negative perception
surrounding being listed in the SI - and perhaps rightfully
The stir came in when alarmists rang the warning bell to
website owners and webmasters alike. In my opinion - the
stir was nothing more than a means to worry all involved
unnecessarily. As a result, website owners who discovered
that many of their pages were in the supplemental index
would panic and begin spending money and time to correct
this "problem of epic proportion."
I have one particular client that ended up in the
supplemental index for one (1) web page that was announcing
the launch of a new product line by name. Searchers weren't
even aware of the new product or its name so it only made
sense that Google might well deem it as 'not as important'
as other pages on this client's website and place it in the
supplemental results. It was only a matter of time before
this new product page came out of the supplementals and into
the main index and later ranked very well.
All without panic and the unnecessary expenses of wasted
time & money.
The rumor is by the end of this summer - the SI will be
migrated to the main index.
Why am I glad? Not because of the re-routing of SI itself -
but because it will quiet the stir among other professionals
in the industry and help us return our focus to more
pressing matters in the
SEO and design of
Search Engine Friendly websites.
Dynamic vs. Static Web Development
Here we go again...
revisiting an all too familiar argument among developers and SEO
Professionals - and the debate continues.
But, since it is
still worthy of discussion I will venture into the topic of
Dynamically Generated Pages vs. Static Pages as it relates to
Organic Search Engine Optimization.
Dynamic Web Pages
Most dynamic web
pages are generated in response to queries run against databases
within the website. When a visitor comes to your website and
looks for 'peanut butter and raspberry jam sandwiches', it is
this database that supplies the response by building the page
from a specified template and returning the results from the
database that match the variables in the query.
Certified Organic SEO
While the search
engines are getting better at reading them, dynamic pages
are created on the fly with technology such as ASP, Cold
Fusion, Perl and the like. These pages function well for
users who visit the site, but they don't work well for
search engine crawlers (spiders).
Why? Because dynamically generated pages don't actually
exist until a user selects the variable (s) that generate
them. A search engine spider can't select variables, so the
pages don't get generated properly -– and therefore can’t be
indexed as easily as static pages.
problem is that search engine crawlers such as GoogleBot
cannot always read the entire dynamic database of URLs,
which either contain a query string (?) or other database
characters (#&*!%) known to be search engine spider
(crawler) traps. Because search engine crawlers have
problems reading deep into a dynamic database, they’ve been
programmed to detect and ignore many dynamic URLs.
static web pages with static URL's in their navigation
hierarchy tend to fare much better.
there is a real page with real content linked
via real hyperlinks that make it simple for search
engine spiders to crawl the site in its entirety.
Again, as Google
(Yahoo!, MSN/Live) endeavor to return the most relevant
results possible in their SERP's. It only makes
sense that their means of delivering the most relevant
possible results in their Search Engine Results Pages (SERPs)
are based upon the data collected by the search engine
Management Systems (CMS) are great for reducing steps for
employees - but at what price to your ranking in the search
Want Good Ole'
Fashioned Search Engine Friendly Results? Roll up your
sleeves and do some Good Ole' Fashioned Organic SEO on
Static Web Pages.
The answer is clear - Ethical Organic Search Engine Optimization
and Web Design
Google's suggestions for Quality Web Pages fall under three
1. Provide relevant and substantial content
2. Treat a user's personal information responsibly
3. Develop an easily navigable site
Seems like good guidelines to me :) If you desire ethical
web design & development and approved Organic Search Engine
Using Only Approved White Hat Tactics
Effective copy writing is the first step to
promoting your web site in your internet marketing
We have recognized an increasing trend in search engine
behavior that will one day change the way web pages are
written and developed. Pages that used to rely heavily on
keywords and metatags to lure traffic will soon become a
thing of the past.
Trust me on this one as I go on the record to say that soon,
the search engines will look at and
review the written copy of the page to determine the page
relevance and value to the search query.
When this happens - Effective SEO will become what we have
been encouraging since day one. Always write for your
clients first - Content is Crucial and Content is King.
The Kelsey research group published these statistics and
of households use the Internet as an information source when
Approximately 45% of local searches had a buying intent.
percentage of respondents who used yellow page directories
decreased from 75% to 62%. (If you have a yellow page ad, it
is time to consider buying a smaller ad and shifting your
marketing dollars to the Internet.)
local business owners you need to take action now. You need
to keep your existing customers, and gain new customers, so
you need to be found where they are searching. Local Search
Marketing is where your future clients and customers will
So where do you start?
Well, go back to the first paragraph of this article and
you'll notice that Local Searches are now over two years
old. It is still free to modify your listings with:
These complimentary features of local search and a little
initiative on your part and you'll be well on your way.
Write for Your Prospective
David Williams is proud to be a
small business owner in the United States
Small Businesses in the
(defined as independent
businesses with fewer than 500 employees):
Represent 99.7 percent of
all employer firms.
Employ half of all private
Pay more than 45 percent of
total U.S. private payroll.
Have generated 60 to 80
percent of net new jobs annually
over the last decade.
Create more than 50 percent
of nonfarm private gross
domestic product (GDP).
Supplied more than 23
percent of the total value of federal
prime contracts in FY 2005.
Produce 13 to 14 times more
patents per employee than
large patenting firms. These patents are twice as likely
large firm patents to be among the one percent most
Are employers of 41 percent
of high tech workers (such as
scientists, engineers, and computer workers).
Are 53 percent home-based
and 3 percent franchises.
Made up 97 percent of all
identified exporters and produced
28.6 percent of the known export value in FY 2004.
Sources: U.S. Bureau of the Census; Advocacy-funded research
Popkin and Company, Jan. 2002 (see www.sba.gov/advo/research/rs211.pdf);
Federal Procurement Data System; Advocacy-funded research by
Research, Inc., Feb. 2003 (see www.sba.gov/advo/research/rs225.pdf);
Bureau of Labor Statistics, Current Population Survey; U.S.
Commerce, International Trade Administration.
BusinessLaw.gov has been incorporated into Business.gov.
Before launching your business, be sure to check on specific
laws and regulations in your area.
A wealth of FREE information, regulations and forms for
Small Business Owners every where.
Small Business and Self-Employed One-Stop Resource.
"I am considering updating my Windows XP machine to
Windows Vista. Any suggestions or advice?" Terry -
Allegany County, New York
I'd wait just yet before completing the update
to the Windows Vista OS as
their are known issues that have not yet been patched/fixed.
Typically, it is
wiser to be the last kid on the block to own a toy that
works vs. the first kid on the block that owns a toy that
works - well, most of the time.
There is a
plethora of complaints out there. Just Google
Windows Vista Problems and see how you feel then.
All the best,
offer two great FREE Whitepapers for you to download and
employ as brainstorming tools. You can get your FREE Web
Site Planner and Getting Started Guide from
DavidWilliams.Biz on our
Free Whitepapers Page
And I would be
remiss if I didn't at least extend you an offer to serve as
both your Web Developer
Firm. If I've already put this much thought
into it - imagine how hard I would work for you if I was
Thanks Again for
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case studies to view quantifiable results achieved by David Williams
for his SEO clients.
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David Williams - Affordable Web Design | Professional Web