Small Biz News ~ Organic SEO advice and Internet Marketing Tips for Measurable Growth in the Search Engines by David A. Williams
 
 

 

 

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Google Focuses on User Experience - Shouldn't You?

by David Williams - April 11th, 2008

 

I tell my Web Design and Organic SEO clients to write copy for the visitors 1st; then consider the search engines. Don't misunderstand, Keyword and Market Research is imperative ahead of the copywriting efforts... However, you have to have good content to engage your audience or your bounce rates will will soar and time on page will drop.

 

As a search engine consumer I value the efforts Google puts in to delivering the most relevant results for my search queries. And, "Yes", every now and then I click through from Google only to find that the site I landed on has little or nothing to do with my search ~ nobody is perfect. But for the most part I can see the evolution of searches and it is obvious that Google focuses on the user experience - Shouldn't You?

 

The Answer is, Yes! My Website should focus on user experience!

 

Again, Keyword Research and Market Research should be the first step in any new website design, Website Re-design and Organic SEO Campaign. However if you are not writing quality copy that is easy for visitors to read and understand ~ all is lost.

 

You might as well open a trendy fashion store for college age students and put a sign above the doors that reads, "Oil changes while you wait."  People coming through your doors will be expecting a quick oil change and be unpleasantly surprised when they find something entirely different when they get inside your store.

 

Websites Should Be Visitor Centered in Web Design and SEO

 

Do your homework and engage your visitors:

 

- Write your copy in the visitors' language - this is not the time to show off.

- Focus on user experience - give them great Copy, Usability and Navigation Structures

- Make them glad they came by giving them what they were looking for

 

Do these things and you will earn their interest and trust; gaining what I call 'the head nod effect.' This is when a user searches for answers and/or products and services and is pleasantly surprised to find them on your web site.

 

Don't do these things and I can promise you your site will be a disappointment to your target audience and they will walk away briskly and immediately increasing your bounce rates and decreasing the time on page - two metrics you should be monitoring.

 

By focusing on your guests using visitor centered writing, usability and navigation structure you can achieve a positive user experience and the long-term design & SEO results you desire.

 

 



Be sure to check out previous issues of SmallBizNews for other Internet Marketing ideas as well. We invite your ideas, comments and suggestions.

 

 

 


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