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Matt Cutts from Google - Shares 5 Organic SEO Tips for Google

by David Williams - July 1, 2008

 

Google Engineer, Matt Cutts, offered 5 Organic SEO tips during a recent interview with USAToday.  These tips for successful organic (natural) SEO may sound very familiar to you as readers of SmallBizNews. While not wanting to seem redundant; I feel that it is important from time to time to point our readers to unbiased professionals in the field of Organic SEO to lend validity to the statements and opinions I have shared in previous articles here on SmallBizNews.

 

Well, here they are, straight from the Google expert's mouth:

 

Quoting from USAToday Article:

"Google's Cutts: Good directions drive traffic to your website" By Jefferson Graham, 6/23/2008

 

Google's Matt Cutts discusses how to improve your web site's search ranking

 

  1. Spotlight your search term on the page.

    "Think about what people are going to type in to try and find you," Cutts says. He tells of meeting a chiropractor from San Diego who complained that his site couldn't be found easily using Google search. The words "San Diego chiropractor" were listed nowhere on his site. "You have to make sure the keywords are on the page," Cutts says. If you're a San Diego doctor, Des Moines architect or Portland ad agency, best to let people know so immediately, at the top of your page.
     

  2. Fill in your "tags."

    When creating websites, Internet coding language includes two key tags: title and description. Even if you don't know code, which is used to create pages, software programs such as Adobe's Dreamweaver have tools that let you fill them in in plain English (rather than "<title>San Diego Chiropractor</title"). Tags are crucial, Cutts says, because what's shown in search results most often are the title and description tags.

    If Cutts' chiropractor had properly tagged his Web page, a search would have returned something like this: "San Diego chiropractor. Local doctor serves San Diego community."

    There's also a third tag, to add keywords, or search terms, but Cutts says Google doesn't put much weight in its rankings on that one.
     

  3. Get other sites to "link" back to you.

    Google says it looks at more than 100 pieces of data to determine a site's ranking. But links are where it's at, once your search terms are clearly visible on your site and the title and description tags correctly marked.

    In a nutshell: Google ranks sites based on popularity. If authoritative sites link to you, you must be good, and therefore you get to the top of the list. If you can't get top sites such as USATODAY.com or The New York Times to link to you, try your friends. And what if they don't have a site? They probably do. Read on.
     

  4. Create a blog and post often.

    Cutts says blogging is a great way to add links and start a conversation with customers and friends. It will cost you only time: Google's Blogger, WordPress and others offer free blogging tools. With a blog, you can link back to your site and offer links to others. It's also a great way to start building content, Cutts says.
     

  5. Don't Overdo It

When weaving keywords into a main page, Cutts says, some zealous Web publishers will use the term over and over again. That's called "keyword stuffing." It's a big Google no-no that can have your site removed from the index.

"After you've said it two or three times, Google has a pretty good idea — 'OK, this page has something to do with this keyword,' " he says. "Just think about the two or three phrases you want to be known for and weave that in naturally."

For blogger newbies, Cutts knows that writing (for example, posting new material) doesn't always come easy. He suggests finding ideas by visiting social news sites such as Digg and StumbleUpon, to see what people are saying about your particular topic.

Aside from that, Cutts says, new material falls into the common-sense category: It's all about your business. "If I'm a plumber in Iowa, I may want to write about some of the strange things that happen to me on the job, or the five most common ways to fix a toilet," he says. "That kind of content can get really popular, and it's a great way to get links." Folks will post your piece on one of the social media sites. And with links comes higher Google rankings.

Finally, Cutts says, there is one big misconception about getting Google visibility that he wants to clear up: In order to be found at the top of Google's rankings, you do not also have to advertise.

"One thing doesn't have to do with the other," he says.
 

5 Web Design and SEO tips from Matt Cutts

 

There you have it; 5 tips for increased ranking in Google's SERPs (Search Engine Result Pages) straight from Matt Cutts who has become a voice from Google.

 

I find it very affirming to see that Mr. Cutts' tips for quality & ethical Organic SEO to increase your websites' ranking in Google's search engine are the very same tips and techniques I have been offering for years here in SmallBizNews SEO Articles.

 

Enjoy the rest of your summer!

 



Be sure to check out previous issues of SmallBizNews for other Internet Marketing ideas as well. We invite your ideas, comments and suggestions.

 

 

 


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