SmallBizNews
Featured Article
Google's Universal Search Opens New
Doors to Success and Higher Rankings
by David Williams - October 2007
A few months ago Google unveiled one of
the most significant changes in search
engine history called Universal
Search. And, as is often the case,
other search engines followed suit in
the coming weeks with their own
versions; first Ask.com released
Ask 3D, then Microsoft Live
released Live 2.0, and finally
Yahoo!’s version of Unified Search ~
labeled as the "new Yahoo! search."
What is Universal Search or Unified
Search?
Universal Search is the next generation
of search technology that will forever
change the landscape of search engine
results. No longer limited to text
results Universal Search results will
retrieve, catalog and display search
results from a much broader spectrum of
media including; video, images, news,
local listings, blogs, product listings
and the list continues to grow.
What Does Universal Search Mean to
Business & Website Owners?
Website owners and web developers alike
may see Universal Search as an
overwhelming obstacle as they strive for
high rankings in the search results.
While it is true that there are many
changes and steps needed to adapt to
this change in technology ~ the truth is
that the those small businesses and web
developers who adjust their internet
marketing efforts accordingly will
overcome this perceived obstacle
and reap the rewards of expanded brand
awareness and reaching a much larger
market.
Take an Eclectic Approach to Success
Not sure what to do? Imagine the
possibilities... Universal Search opens
the door to more opportunities for
success and higher rankings than ever
before. Take the eclectic approach and
diversify your marketing efforts to
include these various forms of
expression.
For savvy marketers this is an
incredible opportunity to expand
distribution channels via; video, blogs,
email, viral marketing, social
networking, digital images and more. By
spreading your message through these
increased distribution channels you will
reach markets previously unimaginable.
Don't wait for your rankings to drop -
be proactive and pursue the
possibilities.
Be sure to check out
previous issues of
SmallBizNews for other Internet
Marketing ideas as well. We invite your
ideas, comments and suggestions. |
